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Professional Status

Employed
Just looking around

About Me

During my 5 years working experience, I have developed a technical and managerial expertise in e-business, project management and web marketing. I participated and carried out varied projects, in terms of industries (tourism, leisure, media) and issues (lead and conduct a team, develop new markets segment, lunch new product lines, set up process and develop efficient tools). I also specialised in e-tourism by advising French groups on how to market their brands and products on an e-commerce and media platform.

Skills:
- Digital marketing
- Business development
- Project management
- Business analyses
- Team management
- Recruitment & training
- Strategic planning & Steering
- Negociation

Sectors / Industries:
- Tourism
- Tour operating (French market)
- Web & Digital
- Media

Personal qualities:
- Solution-focused
- Stress resistance
- Team work
- Team spirit
- Flexibility
- Autonomy

Experience

E-business Manager

vente-privee.com│Saint-Denis, France
Since May 2015
  • Team management
    o Managing a team of 15 account manager (e-store manager)
    o Defining and monitoring the performance objectives
    o Recruiting and training new team members
  • Reporting and business performance
    o Planning and management of marketing campaigns
    o Quality control over the campaigns
    o Follow-up, reporting and performance measurements
    o Implementation and improvement of KPI’S
  • Business development
    o Launching new lines of products (leisure industry)
    o Establishing sustainable process and optimising the value chain
    o Identifying user needs, drafting of technical and functional specification for the development of production tools
  • Managing international development projects
    o Management of subcontracting (based in Morocco)
    o Developing the travel branch abroad

E-store manager

vente-privee.com│Saint-Denis, France
August 2012 to May 2015
  • Creation and management of ephemeral e-shops in the tourism industry (5 to 7 per months)
  • Cross functional management with in-house team
  • Account management with strong sales results
  • Reporting and detailed analyses of marketing campaigns
  • Implementation and follow-up of a mobile application for the leisure’s offers
  • Market analysis

Junior Project Manager

Publicis Events│Suresnes, France
April 2011 to September 2011
  • Respond to calls for tenders
  • Event logistics : management of groups of 5 to 60 participants for international events (healthcare sector)
  • Elaboration of technical files : selection of venues, budget management, service providers, relationship management

Junior Event Project Manager

First Class Events│Casablanca, Morocco
April 2010 to September 2010
  • Promotion of Moroccan companies (via Maroc Export)
  • Conference organization

Skills

  • French
  • English
  • Arabic (moroccan)
  • MS Office
  • Orchestra (Travel Solutions)
  • XiTi - AT Internet (BI)
  • QlikView (BI)

Education

Exchange program

Hanyang University│Seoul, Korea
February 2012 to July 2012

E-Business and entrepreneurship

Master 2 - Marketing Management of creative industries

ISC Paris│Paris, France
2009 to 2012

2 years university diploma (DUT-TC)

Lille 2 University, France
2007 to 2009

Specialising in Marketing, Negotiation and Sales

High School degree (Baccalauréat STG)

Lycée Français│Casablanca, Marocco
2006 to 2007

Interests

  • Fitness & Running
  • Korea, Japan, Philippines, Canada, European capitales